When a lawyer decides to start a legal blog, he knows he is faced with a significant challenge: writing. You are not only going to address an audience that understands the concepts you are going to present. Also, you know that people who do not understand legal terms will read to you. It is not a simple task, to facilitate this work I am going to offer a series of tips for writing articles that I hope will be helpful so that your legal blog is a success and your articles are understood.
Table of Contents
5 Tips To Write Articles For Your Legal Blog
1. Use titles and subtitles
One of the most important goals when writing a post is to make it attractive. It is proven that internet users tend to be very selective. A person will not read an article if it does not attract him from the first moment, especially if it is on a complex subject such as in the case of lawyers.
That is why the use of titles and subtitles is recommended. These will help users find the part of the content they are looking for. In addition to streamlining the reading for the public. Also, the use of bold type is very favorable, as it helps to retain the information that is most valuable.
Also, it is important to mention the use of lists. They are not only more attractive to the reader but also to the writer. They will help you structure your ideas and make them more concrete and clear. And don’t forget to number them!
2. Use images
Normally, what is the first thing that catches your attention on any website? The image, if it has one. Few pages can afford not to, and a photo is synonymous with visibility and attraction. They are, therefore, totally necessary. Of course, not just anyone is valid.
Imagine that you enter a blog that deals with the use of the elevator as a public element of a community. You hope to find a photograph that represents a situation on that topic. For example, an elevator. What if the image that accompanied the article was a park? This photograph can be beautiful, of very good quality, and very pleasing to the eye. However, anyone could tend to think that they have got the wrong article and thus leave your blog and look for another with an article on the subject. Obviously, this must be avoided at all costs.
It is also important that the images are not unsightly, poorly focused, or not properly sized. That is why not all of them are valid and that it is important to use a good image bank.
As a final tip, put the image at the beginning of the text. As I have mentioned, the image is a focus of attraction for the reader. It is about him seeing it without any difficulty. That is why placing it last can reduce its effectiveness.
3. Create proper paragraphs
There is a common mistake among lawyers when it comes to writing. They tend to create very short paragraphs and even one sentence. This is a huge mistake that doesn’t help you to read with agility at all. To begin with, it must be clarified that a sentence is never a paragraph. You will have to include some more to create it. It is better to write about one topic in-depth than about several offline in one article. Expand your information or restructure your ideas so as not to make this mistake.
This does not mean that you have to build very long paragraphs. These can become tedious and the same problems can be incurred as with the reverse case. Ideally, write paragraphs between 4-7 lines at most. In this way the reader will be able to advance in his reading without any problem.
4. Use short sentences
One of the most important problems a lawyer faces is a misunderstanding. Anyone unfamiliar with its terms can find it difficult to read an article on these topics. One of the most obvious reasons for this is the use of excessively long sentences. It is true that there are times when expressing ideas and connecting them can be difficult.
This is when we tend to lengthen our sentences and complicate them too much. We want our readers not only to feel attracted to read at first but also to just read and get information. In this way, we will have created value and interest for them. To do this, use short sentences, as many as you need, and help them with their homework.
5. Beware of technicalities
When lawyers write an article on their legal blog they should write for their potential clients, not for other lawyers. You can have a multitude of objectives, summarized mainly in providing valuable information to your possible target audience. If you are, for example, a family lawyer specializing in separations, your audience will be people who are married and close to divorce. You are not going to have to understand the technicalities you use.
That is why this issue is very important for a lawyer to consider. The legal professional should not completely avoid the technical vocabulary that gives it rigor. You have to strike a balance between the clarity of your writing and its being as correct as possible. This point may be the most difficult of all. My recommendation is simple when you have finished writing your post.