How to Design Your Architecture Website

Designing your architecture website is one of the almost essential requirements if you are serious about getting more and better commissions.

A website is a place to find yourself, a good place to direct all those people that you can attract with various types of actions. It is the base camp that every architect should have. We are going to see what advantages it gives you to design a website for your architecture studio and how you can propose it so that it brings you closer to your objectives.

Advantages of designing your architecture website

CONFLUENCE:

Your website can be a point of confluence for your potential clients to help them navigate the path of the sales funnel that we mentioned when we talked about the architect’s communication plan.

When you manage to make yourself visible to them at an event, establishing a relationship in a casual circumstance, in a social network, a forum, etc., a very effective way for those potential clients to get to know you a little more is to direct them to your page. Your online and offline visibility can converge on it.

What’s more, this visibility will be increased thanks to the power of the network. Having a website that is present 24 hours a day 365 days a year, that never sleeps, and that anyone can find in a search engine is priceless.

You know, more and more people are asking Google instead of their friends when they need an architect. If you take care of SEO, you can get unexpected clients.

Designing your architecture website as a showroom for your work will give you the point where you can gather your potential clients.

CONFIDENCE:

You can also create the fundamental ingredient in the sale of your services, which is trust. Show you and show your work, and even collect testimonials from satisfied clients who will speak for you. The fact of being able to interact with your visitors and add value to them contributes to generating that trust.

We rarely see that an architect’s website allows interaction with potential clients. Why?

Let us not forget either that architecture enters through the eyes. Showing what you do in a very visual way is an advantage.

Your page is also a key point to creating community. Your regular visitors, which you can transform into subscribers, are a group of diverse people united by the same interest related to what you offer. The vast majority of them are potential customers.

And looking a little further, designing your architecture website also allows you to offer 100% online services. It is not unreasonable, many people do it and we are beginning to see it in the architecture sector as well.

There are those who achieve all this effectively without a website, for example from social media pages. The case of Gensler, with more than 30000 followers on Facebook, is probably the best known.

However, I think that in general, it is easier and more effective to have a website. The possibilities of all kinds are greater, and you can make it more yours.

Plus, you won’t be at the mercy of policy changes on social platforms. Facebook changes the algorithm one day to show the publications of your company page and it makes you dust, this has already happened.

How should an architect website

I think there are no infallible recipes in this, there are few universal truths, although there are some almost common-sense recommendations to design your architecture website.

At first, it will depend a lot on what you want your website for. In this series, we focus on getting more and better commissions. If you want her to help you find a job, for example, the story changes a bit.

If your goal is to sell your services, your page should reflect your personality, what you offer and who you offer it to.

In general, I think it is very positive that you include a blog. In addition to your static pages where you show and show your work, being able to have a dynamic part in which to introduce articles and material of interest is very useful.

You will be able to transmit more since all that content will say a lot about you and what you do. will be able to add value to your readers periodically, and they will appreciate it. You will build trust and attract your potential customers.

We have been hearing for some years that blogs have died, but the reality is that today they are still in very good health. They are neither dead nor partying. They have evolved and adapted in some ways.

Social networks have eaten part of their terrain. For example, for some time now, the entries of many more blogs have been commented on social networks than on the blogs themselves.

However, the blog still has a potential that, in my opinion, should not be underestimated.

Some General Recommendations to design your architecture website

Here are some useful recommendations to design your architecture website:

  • Focus on your ideal customer. Many of the architect websites are designed for the enjoyment of other architects. The shots are not going around, who you must seduce is your client.
  • Speak in the language of your client, no speaking whale.
  • Convey your personality. Your missionvision and values must be present. This will help you connect the people who share them with you.
  • Pass on your value proposition  and your services. It should be clear what you offer and how, and also to whom. Align yourself with your strategy and positioning.
  • Make a usable website. Worry about how your visitor will navigate through it, how they will find what they are looking for, how you are going to make it easier for them to hire you … Do not worry only about the visual impact. If you have to click on three sites to get to content, something is wrong.
  • Take care of copywriting. Answer your client’s possible questions and fears and convey it in a convincing way.
  • It adds value. It is the best way to build trust, authority and empathy. That value that you contribute for free will have a return later.
  • Create community. For example, inviting your visitors to subscribe to your newsletter.
  • Make your website a reflection of you (or your organization). The image, tone, content, etc., must be aligned with who you are or what you want your study to be. Your brand must be immediately recognizable on your website, and for this it is not enough to put a logo.

Steps to design your architecture website

Now that we have some brushstrokes and general criteria to design the website of your architecture studio, let’s see how it is done step by step.

I always recommend hiring a professional. In this case, Do It Yourself can work and you may come to create something apparently, but later on you are likely to run into some problems.

I have worked on marketing processes for some clients who have chosen to make the page themselves, and it has been slow and tedious, and the result has not been as good as they wanted.

A professional developer with good guidelines from a marketing point of view will give you exactly what you want and how you want it.

1. I Advise you a well made website with wordpress.org

There is the option of having a website on free hosting such as wordpress.com or Blogspot. I do not advise you to host an architect’s website there.

It’s free, but in return, you give up your website being yours. You are on loan. Imagine that one day they decide to shut down the web unilaterally. You can not do anything.

In addition, these platforms do not allow you a high level of customization, they do not allow you to install many really useful and effective plugins and not have your own domain. Taglines will always appear in your web address such as “.wordpress.com”.

On the contrary, a website created on wordpress.org does allow all those things. An increasing percentage of websites are created on this platform (even those of some huge companies).

The community that creates plugins to do everything imaginable is huge, and the connection of this platform with other platforms that offer all kinds of services (for example, email marketing) is very simple.

What’s the downside? To design your architecture website in wordpress.org you need to hire a domain (the address of your website) and a hosting space called hosting.

2. Buy domain and hosting

This is not a big problem either, since it is really simple and quite inexpensive.

For example, the domain you hire (say, rampandit.net) can cost you about $ 10-12 / year. Namecheap is a good place to do it.

As for hosting, there is more dispersion.

If you choose one of the good ones (I always recommend Bluehost) you will avoid the problem of your system crashing, and you will gain speed, security, and good technical service.

These hosting providers there are plans from $2.65 / per month, and they will probably serve you, since you will not have an exaggerated volume of traffic, and your website will not be very wide. At least at the beginning.

You can even reserve several domains and have all of them point to your website.

3. Choose the theme

The choice of the theme is a central element when you are going to design your architecture website.

The WordPress theme is a ”template” on which your website is built. They are of all kinds. You can see many of them for example on themeforest.net.

To choose the theme I recommend that you let your developer advise you, and if you want to choose it yourself:

  • See that it has good comments, that many people use it and that it has not been updated for a short time. That’s a guarantee that the creators will keep improving and updating it.
  • Think about the level of customization you need. Some themes are wildly customizable and you can do just about anything with them. Others only let you change some things, but keeping the initial structure.
  • Make sure the theme is fast and light. One of the main causes of a slow website is a slow or very heavy theme, and the speed of an architects website is essential in everything: user comfort, SEO, etc.
  • Ask yourself if you need that theme that gives you great effects  (things that move, images that overlap, texts that appear and disappear) or if you are going to opt for a simpler, lighter, faster one.

4. Thinking about the architect of an architects website

The architecture of the website of your architecture studio is another very important aspect. I am referring to the structure of the content.

How are you going to show everything you want to show?

Are you going to use a large home page, or many sections accessible through one menu? What sections? Will you integrate a portfolio? Testimonials? Where will you put the contact form?

All this must be considered, since the user who comes to your website must navigate through it with the best possible user experience. You should make it easy for them.

It depends a lot on each case, but here are three  basic recommendations:

  • Your content should be accessible in two clicks at most. This implies few levels of depth. If you make the user through menus and submenus and use many pages nested within others, he will end up getting lost.
  • The structure has to be very clear. This will benefit you both in user experience and SEO. The Google robot that scans your web, the spider, will index it more effectively the simpler and more logical its structure is.
  • Don’t forget important sections. I have seen architect websites without a visible contact form, for example. Or websites that do not explain the services they offer. Or they don’t have a blog where they can add value and post news.

When designing your architecture website, make a small diagram with the structure before starting, tree type or whatever you prefer, but make it clear from the beginning.

If something is too complicated for your 6-year-old nephew, think of another way to organize it.

5. SEO?

When designing your architecture website, there is an apparent dichotomy between a 100% commercial page (aimed at selling your services) and another 100% SEO (aimed at positioning yourself in Google searches).

This would take a long time to explain, but basically, the pages that work best for SEO have a lot of text, and the most commercial ones have little text and are very accurate. Said roughly and with one of those generalizations of the Twitter era.

Well, you should cover both goals.

This is sometimes not easy, but there are ways to do it so that your page provides a pleasant user experience and facilitates the sale of your services and, at the same time, manages to position in Google the keywords for which you are interested in being found.

6. Enter your content

Once you have the structure of your website well defined and the criteria clear, it is time to introduce the content. We are talking mainly about texts, images, and videos.

The text is still necessary, not only because of the aforementioned SEO positioning, but because it is a useful vehicle to offer detailed information and convey persuasive messages.

From this point of view, you should take care of the copywriting of your texts so that they really convey what you want to convey. There are fantastic professionals who can help you with this, but if you decide to do it, remember:

  • Write as if you had your potential client in front of you. Talk to him, explain, convince him.
  • Keep in mind that the internet does not read like a book or magazine. Short paragraphs, abundant bold, variety in the layout …
  • Use language that is understandable to your prospect. Explain your services in the simplest way possible.
  • Focus on the benefits your client will receive if they hire you.
  • Convey your value proposition, your purpose, and your values.

As for the images, what to say. Architecture enters through the eyes, as we said above, so the images must be of quality, expressive and descriptive. Be careful with those abstract photos that the ordinary citizen does not understand.

Finally, it is worth talking about the animated video format. It is being imposed on the internet at forced marches, growing exponentially in all age groups to the detriment of texts and static images.

It seems a good idea that you are considering introducing the video in the format of your content.

7. Final touch and lunch

Once you have everything, test your website a thousand times. Go over it, experience the sensation that the user will experience, and polish whatever causes friction.

Connect it with all the services and accessories that you will need: Google Analytics (you will have to track visits to your website, conversions, etc.), email marketing provider (if necessary), security …

When everything is polished, it is time to launch it.

To launch an architect’s website, I recommend that you have created some expectations before (for example, announcing the date), and also walk it through the social networks that are part of your strategy.

It’s okay to make some noise at first. The histrionics are not necessary, but for everyone to realize that you exist on the internet and that you have a base camp.

Handling and maintenance

A very important point that is sometimes not taken into account when designing your architecture website is the handling and maintenance during its useful life.

I have come across some cases in which the study had to turn to the person who had made the web for them (paying modest amounts each time) simply to publish a blog post, or to add some text to a page, or upload a project to the portfolio.

This is not at all necessary. Professional performance should only be required for large changes or complex technical problems, not for day-to-day operations.

There are a thousand ways to make the web manageable and easy to maintain for the uninitiated.

Whoever develops your website must train you to do the tasks that you are going to use in the life of the studio, and also make it easy for you. They will usually give you a use and maintenance guide, and explain how things are done.

In addition, it should be accessible for free for a warranty period from launch in case problems arise.

A common resource is the use of visual builders, plugins that allow you to make changes to the web or even introduce new pages visually as if you were working with Photoshop for example. They can leave you one of these installed.

Be that as it may, make it clear from the beginning that the page must be managed by you or someone.

Conclusion of web design for architecture firms

I simply want to emphasize that every studio should have its website, even every freelance, and that selling architecture services today without having it is like living under a bridge.

If you do not have time to carry out the design of your website yourself and you want professional help, do not hesitate to contact us. my team have 5 years of experience in web design, internet advertising, search engine optimization and digital marketing strategies for any type of business, it will be a pleasure to advise you and help you with the ethics and transparency that distinguish us.

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