Inbound Marketing Strategies

Today you will learn about 14 inbound marketing strategies that can help you reach thousands of customers.

Inbound marketing is the attraction of customers through quality content, resources, and strategies.

And in the face of the great avalanche of invasive advertising that we have experienced in recent times, what better than attraction marketing to reach thousands of people?

14 Inbound Marketing Strategies

1. The best attraction marketing strategy

Let’s not fool ourselves:

Neither SEO nor video marketing; the best attraction marketing strategy is product quality .

Using a quality that stands out from your competitors is how you will get your customers to talk about your products or services, and thus you will generate the best publicity that exists: “ word of mouth ”.

The recommendations that your client makes to their friends, family, acquaintances, and even on social networks, can attract more clients than paid ads.

Doesn’t that sound so far-fetched in an age full of invasive publicity, huh?

Although, without a doubt, this point is not applicable in all contexts, especially if your market is saturated with competition or your business resells several products.

So let’s continue with the following strategies.

2. SEO: how to reach thousands of customers in two clicks

How many times have you researched a product or brand on Google?

80% of people research on the internet before buying a product.

So, unless your product is very new or you live in the middle of the Sahara, you are going to have people around you looking for your product or service from search engines like Google.

So reaching these searches through Google is one of the inbound marketing strategies that will provide you with the most sales.

Search engine optimization (SEO) can allow you to reach thousands of customers in just two clicks: Search – click on the result.

It goes without saying that one of the best inbound marketing strategies that can bring more customers to your business is SEO.

And how can I start enjoying a juicy slice of Google’s customer pie?

There are only two ways: learning about SEO or (second) letting a specialist help you build your strategies.

Whichever path you choose, you will need a website with product catalogs and optimized for:

On Page SEO

That is, your entire website is adapted to the parameters of search engines to rank:

  • That the elements and structure of your web page have the corresponding tags.
  • That a keyword “keyword” be mentioned along with its synonyms.
  • With content optimized according to the user’s search intention.
  • That on your website you publish constant content such as written articles, which in turn are optimized for Google searches with the aforementioned elements.

Off Page SEO

By optimizing for SEO Off Page you will optimize external elements of your website to rank them in Google. In this case, we are talking about link building (the creation of external links), since Google will give a higher ranking to the contents of your website if it is linked by others that in its criteria it considers to be of greater authority.

3. SEO content and the keys to rank in Google

One of the most powerful inbound marketing strategies, with which you can attract thousands of visits and customers to your website, is SEO content.

And what is SEO content?

They are only content in the format of texts, images, videos, web tools, podcasts, etc. optimized according to Google parameters, which we will explain later.

The idea of ​​SEO content is to target a specific search for a user, in order to capture the visit of that user.

And what do you eat that with?

Nothing as an example to explain it better:

For example, if your company is a cleaning product company, and you discover that there are users looking for “floor cleaning products”, you may want to create a video or a written article explaining which are the best floor cleaning products.

That way that content can be displayed in search engines and thus reach all those users interested in the products you sell.

The characteristics that your content must have to rank in Google are:

  1. It must be searched by the user, for this you can make use of a tool that shows what your users are looking for with respect to your sectors, such as the Google keyword planner (free) and SEMrush (paid).
  2. It must meet the needs that lead the user to perform searches.
  3. You need to make use of the keywords or phrases with which the user is looking for the information they need. Those keywords should be used in the main title, subtitles, and throughout the content.

Each content format is worth treating individually, as each represents inbound marketing strategies:

4. SEO Articles: The Easiest of Inbound Marketing Strategies

SEO Articles

SEO texts or written articles are the handiest resources you have to start attracting visitors and customers to your website.

The best example you have of SEO texts is the one you are reading right now, which is focused on reaching those who are looking for “ inbound marketing strategies ”.

The texts are easy to create, but you must bear in mind that for this reason, they face a lot of competition, because many use it.

However, if your website is adapted to On-Page and Off-page SEO, and also follows Google’s search parameters, you will start to position them little by little.

How do you know what users are looking for to create SEO articles?

a) Join forums and websites in your sector and analyze what doubts and problems they have in order to create content that solves those needs. Some platforms where you will get questions from all kinds of sectors are Reddit, Quora, and Yahoo! There are also groups on Facebook from all sectors and together with opinions and reviews of people towards the brands.

b) Look at Google’s Long Tail searches, that is, Google’s suggestions or related searches, which are other searches that users perform.

c) Finally, we encourage you to use Google’s keyword planner, which will tell you how many searches a keyword has and its competition.

5. Video: the best SEO content format

If there is an efficient content format with which you can boost your inbound marketing strategies, it is video.

Be careful, because this content format is the most consumed, the one that influences the most, and the one that best rank, therefore, it is the content format that sells the most.

In addition, it has less competition to rank it in Google.

If you create videos that solve the doubts and questions of your clients, you will attract a lot of visits, prospects, and clients, if in fact, your content meets the needs of your clients.

How to create videos and position them?

  1. Try to make sure that the videos you are going to create are of an acceptable resolution (1080p, at least).
  2. Use the keywords in the title of the video and also in its description.
  3. And, above all, do your best to ensure that your videos have good lighting, clarity, and audio quality.

You can use some applications to create animated videos like Powtoon and also we will help create explainer, brand, promo, micro social media video . However, you should know that the most persuasive and most reliable content is where you show your face.

6. Images and infographics

Images are another content format widely used to attract customers. Through them, you can reach thousands of people through useful content.

But the images must be of quality and with a style according to your brand and type of target audience.

Infographics that teach users in a synthesized way to solve a certain problem or perform a certain action are highly loved by users. These types of images are very popular on social networks.

7. Podcast

They are the least used content format, however, they help influence users and guide them towards web conversions thanks to the trust and impact they offer.

The ideal way to publish podcasts is by accompanying them with posts on websites, or on streaming platforms such as Spotify. Another popular platforms for publishing podcasts are SoundCloud.

8. The books and guides on inbound marketing strategies

Another of the quite valuable formats to get visitors and clients are guides and books.

This content format may be one of the least consumed, however, it is one of the most effective and the most influential.

Perhaps there is no other type of content that influences a person’s life more than a good book. Although its disadvantage is that not all sectors are compatible with influential books, however, there is another resource: guides.

The extensive guides that teach users to perform a certain process are also highly valued and influential, so it is a good idea to create them.

Almost in all sectors, there are users looking for guides in pdf format to carry out a certain action, therefore, remember to do keyword analysis to know what type of guides users are looking for and then create them.

The most interesting of all is that you can change your guide to users by their email and later start email marketing campaigns to promote and sell your products.

9. Courses are increasingly valued

One of the inbound marketing strategies that few talks about are courses, which are increasingly valued due to the pandemic and the reevaluation of tele-education.

Users now value virtual education and everyone is talking about it, due to the crisis caused by the coronavirus.

The courses are quite influential content formats, almost at the level of books, which can help you attract many clients if in fact the knowledge that you are going to transmit is sought after.

Therefore, we recommend the creation of free courses on the training needs of your clients in your sector and their publication on sites such as YouTube, Udemy, and others.

10. Studies: the most sophisticated inbound marketing strategy

One of the most sophisticated inbound marketing strategies that can help you attract a lot of positioning to your website thanks to diffusion, are the studies you do on your sector.

These studies can help you attract many visitors and clients due to the link that other websites that mention your studies, thanks to the information you provide them.

For example, if you represent an office of business consultants, it will be convenient for you to carry out studies on trends in different sectors in which you offer consulting, because in this way you will attract managers of companies in those sectors to your website in search of key data that is useful for your industry.

What types of studies to create?

The most attractive thing is the investigations in certain areas of this sector, how they could be where this sector is going, the fashions and trends of the consumers, etc.

Apparently, this type of research could not be attractive to the customers of a retail store of technological gadgets, for example; however, your customers would love to know which are the fastest smartphones for video games, the best cameras, and many other data that can be obtained through extensive studies.

But the most valuable are those studies that address problems inherent to a sector and show in detail the true dimension of the problem, which can help us achieve real solutions.

Finally, we have surveys, which are very attractive and viral, because people are really interested in knowing how they think and what general opinions people have regarding any area of ​​your sector.

The key to the success of this strategy is to create really valuable, scientifically based studies, and thus ensure that they are disseminated by the sector’s media, in order to obtain links and mentions that translate into a greater influx of customers and sales on your website.

11. Tools: the most effective but expensive strategy

As I write this article in a Google Docs tool document, I am aware that I am participating in one of the most effective inbound marketing strategies:

The creation of web tools that are useful for our future clients.

And Google knows how to do this very well: it creates hundreds of free and useful tools like Google Drive, through which it attracts millions of users in a massive way to them and to its other services.

In this way, Google is the most positioned online brand, and in addition to attracting users to its services and redirecting them to paid services, they obtain something really valuable for them: data.

But let’s face it, you most likely don’t have Google’s millions of dollars to develop successful tools like Gmail or Google Drive. However, there are other types of much cheaper tools that you can include within your website:

Calculators

If your clients need to make a conversion in your sector, such as. For example, if you are an insurance office, how much will your life insurance cost, then it will be convenient for you to have an online calculator that offers them that operation.

Or if you are a currency exchange house, you can offer on your website a calculator that converts from Dollars to Euros and other currencies that you handle.

Utility tools

The creation and popularization of quality web tools that are useful for your users will bring you a good number of visits and positioning.

To ‘hit the mark’ it is necessary to investigate what type of tools your users are demanding in order to proceed with their creation.

An example of this strategy has been a keyword search engine from the renowned marketer Neil Patel, through which he gets a large number of links and visits to his website.

These tools can be brought to mobile devices through applications if your target audience makes use of them.

The disadvantage of this strategy is to get an idea about a tool that is really in demand, and consequently have the budget to develop it.

It is worth highlighting other tools that you can use such as price comparators, search engines, and tests.

12. Guest posts: the fastest strategy

One of the fastest inbound marketing strategies is the use of guest posts, also known as guest posting.

Let’s face it: a website takes a few months to rank (even if the rank is stable afterward). So we need a strategy that attracts traffic quickly, and we can do that by posting as guests on other websites.

What precisely do we mean by guest posts?

A guest post is simply content that we create to be shared on a website of a media or company related to our sector.

For example, it could be an article published as a column in a local newspaper, from where you leave a link to your website.

If you manage to create quality content and get websites that publish these articles, not only will you get traffic for your page, but you will also get better rank and authority in the eyes of Google.

How to get websites where you can publish your content as a guest?

You need to do research on what popular media in your sector exist and then contact them to offer them your content.

But if it is difficult to get, you will always have other options such as:

Forums in your sector: find out which communities in your sector exist to publish content of interest there.

Medium: it is an excellent platform to write the content you want and attract traffic.

Quora: a question and answer website where you can answer questions about your industry and leave links to your website. It is an excellent place to get traffic.

LinkedIn: in this social network you can connect with professionals related to your sector and write articles that are of interest.

13. Glossaries of terms as inbound marketing strategies

When a sector is more or less popular, such as the smartphone sector, people are constantly looking for information about the very terms that are generated within that sector. So the idea of ​​creating a dictionary on these terms is not far-fetched.

If your industry is big enough to have its own jargon, as in the marketing industry, then I recommend creating a section within your website that we use as a glossary of terms.

Some companies even create entire websites and use them as a glossary of terms, as it helps them to position themselves very well.

Remember that the idea of ​​the glossary of terms will always be to create a wide list of terms and optimize them to rank them in Google and thus reach all those interested in our sector.

14. Viral Ads and Guerrilla Marketing

Do you think that physical or analog advertising has died?

Print ads, billboards, advertising sculptures, and more are still in use thanks to guerrilla marketing.

But what is guerrilla marketing?

It is the creation of high-impact marketing strategies using the minimum of resources.

By “creating high impact marketing strategies” we mean generating advertisements and marketing processes that are so original and creative that they become viral as news.

Although a common fence on a busy street will apparently not offer you the visibility that an ad can provide on social networks, if this strategy is creative, it can offer to go viral on social networks and media.

So one of the purposes of guerrilla marketing is viralization.

An example of this type of marketing is the ads placed by the popular Mexican YouTuber Luisito Comunica in Mexico City, which were viralized by the media and became news.

What do you think of our 14 inbound marketing strategies?

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