The web design for dental clinic and dentist has become one of the best ways to promote dental clinics. Online marketing has traveled all business sectors, and by no means has neglected the sector of dental health. Every day more dentists realize the potential of the internet for their clinics.
Patients search for the best option for their dental treatments on the internet. That is why the image of the clinic and its web design are so important. If the design of web pages for dental clinics and dentists fails to convey confidence to the patient, surely do not request an appointment at the clinic. We have extensive experience in designing professional web pages for dental clinics and that is why we have prepared this guide. Whether you have a dental clinic, we encourage you to contact us. We can help you with your web design.
Now, we are going to start the guide with the best tips for designing web pages for dental clinics and dentists that will surely help you.
Table of Contents
1. Guide to Web Design for Dental Clinic and Dentist
Why develop a website design guide for dental clinics and dentists? We are sure that all our experience in web design for the health sector can be of help. Whether you are a dentist, a dental clinic manager, or a web designer, all of this information will surely be of use to you.
This guide is set up as a small marketing plan focused on web design. In addition to web page design for dental clinics and dentists, this article deals with SEO positioning. A dental clinic must have an appropriate keyword strategy with which to connect with your audience. We may have the best web design in the world but if we do not have a good web positioning strategy that connects us with our clients, our website will not be useful. For this reason, we explain to you through the following steps how to get the best and most effective web design for your dental clinic.
2. Design of the website of the Dental Clinic
Website design for dental clinics and dentists is the most important part of an online marketing strategy. Choosing a design that is not suitable for our dental clinic can make the client not trust and therefore not contact us. Over the years there have been different trends in the design of dental clinic web pages.
Formerly, formats embedded on the screen were used with the basic information of the dental clinic. Currently, due to responsive web development, dental web pages are usually pages with great scrolling content that allow the patient to interact more. This style of web design allows the dental clinic to show all its services and facilities in a professional way. When it comes to web design, there is no rule, although we can divide web design for dental clinic and dentists into 4 fundamental styles:
1. Minimalist Design
The design of websites for dental clinics and dentists with minimalist style is a trend today. Today it is the type of web design most used by modern websites. Its simple visual language, together with the legibility of the messages, make the websites for dental clinics with minimalist design one of the best options for web design. When making a minimalist web design, it must be able to combine with the texts and keywords necessary for positioning. It is always important to combine minimalism and content to create an effective dental clinic web design.
2. Elegant design
Being able to create a website for a dental clinic with an elegant design is key if we want to position our brand in the concept of quality and trend. When the client observes the design of a dental website with an elegant design, he interprets that it is a quality clinic. Showing our dental clinic with a prestigious image will help us to generate the necessary credibility for the potential patient to contact us. Sleek design is one of the best options when designing a freelance dentist website.
3. Sanitary Design
Designing web pages for dentists and dental clinics with sanitary design is very useful for large dental centers and dental clinic chains. The clinical style is important when showing the dental center and its professionals. They are usually based on some specific specialties such as implant placement and are usually presented with data and examples of other treatments performed.
4. Commercial Design
The commercial design of the website of a dental clinic is the most used by franchises or chains of dental clinics. Traditional dentists do not usually like the commercial design of their website as they find it annoying because of the promotions and prices. Although it is true that when prices and promotions are displayed, the elegance of the web is lost, it is important to attract the patient with some formula.
3. Colors of the web design for dental clinic
The colors of the design of web pages for dental clinics and dentists are characterized by choosing soft colors that do not disturb the eye. Choosing the colors of the website is important to convey confidence to patients. It is highly recommended to use blue colors in different varieties of soft purples. They are usually very sanitary colors that convey confidence and help differentiate messages and content.
4. Contents of a website for dentists
The creation of the contents of the website of the dental clinic is one of the fundamental parts of the project. Creating interesting and visually attractive content will give our website prestige and credibility. It is important that the web designer of the web page is documented when preparing the texts of the main page and the services.
The contents of the Web Pages for Dental Clinics and Dentists must be based on a page structure that allows the relevant information of the dental clinic to be displayed. Below we show you a basic page structure for the clinic as well as some relevant information to prepare them.
The home page is the most important page on the dental website. The beginning is the first impression that the patient receives when accessing the web page. For this reason, it is essential that the home page of the dental clinic is striking, professional and that it allows the patient to contact without much difficulty. In addition, it is important that treatments are displayed visually. The home page should be a summary of everything the visitor can find on the web page. We recommend you take maximum care of the home page in the Design of Web Pages for Dental Clinics and Dentists.
2. Services and treatments
It is vitally important to classify, list, and describe the services or treatments of the dental clinic on the website. If they are not specified properly, the patient may not see their need covered with your dental clinic. We recommend that you prepare quality content that explains each and every one of your treatments with as much information as possible. If you don’t tell Google that you do something, how can you expect it to rank for those keywords?
The equipment section is one of the first ones that visitors to the dental website look at. They want to know who are the dentists and professionals are going to trust for their health. For this reason, it is important when designing web pages for dental clinics to have photographs of the equipment. Currently, it is taking a lot to include photographs of the entire team of dentists and health professionals of the dental clinic. It is also advisable to include a short description of the training of the doctors, as well as their specialties and their years of experience. All this will help to generate confidence in the patient, and thus, call their attention to request an appointment at your dental clinic.
In the clinic section, it is necessary to include photographs of the facilities as well as to show all the areas, such as the reception or the waiting room. If you have any specific technology, such as a laser machine, it is important to communicate it and for the customer to see it. That way he will know that he has your clinic for his treatments with this technology. It must be visual and with quality images.
Contact is the last point before contacting your dental clinic. That is why it is important that dental clinic website design has an attractive contact page that has a call to action. Calls to action are to encourage the visitor to contact your clinic and request an appointment.
5. Online Appointment System
Currently, due to the strong development of website design for dental clinics, online appointment request systems have become popular. That is why complete appointment management systems can be integrated through the website. If the website of your dental clinic is made with WordPress (If it is not, we recommend it ) there are many online appointment systems to integrate into our web pages, such as Booking Calendar.
6. Photographs from the website
It is essential when considering any design of Web Pages for Dental Clinics and Dentists to have good photographs. Getting quality photos is not difficult if you hire a photographer. In most cases, commercial photographers do not usually charge a lot for a photo session of the dental clinic and equipment. Having professional photographs can greatly help to show a modern and current image of the clinic on our corporate website.
7. Videos of the dental clinic
The marketing dental video has become one of the best techniques for creating inbound marketing and content marketing. This is because the video format allows us to present our dental clinic in an attractive and visual way. In addition, if we generate content of interest to patients and we specialize in any subject or field of interest, patients will see us as their reference and will request an appointment because it is their first option. When we become specialists, the client will be willing to do anything to request an appointment at our clinic.
A good video marketing strategy will help us to generate notoriety and, therefore, will improve the positioning of the website of our dental clinic. We certainly recommend that you implement a video strategy for your clinic as soon as possible.
8. Usability of the website
The usability of the website must be taken into account in order to generate a flow that allows the maximum number of appointment requests to be achieved. For this, you have to lead the visitor of your website to those sections that you are interested in seeing. In addition, the website of your dental clinic must contain calls to action that make the client contact you.
Regarding the mobile usability of web design for dental clinics and dentists, it must be taken into account that about 60% of all queries made to Google are made from mobile devices. That is why it is essential that the clinic’s website is adapted to all screens and is responsive. Without this, we will not be able to reach a large part of our potential patients.