The SEO for Psychologists will allow you to inquire what your future patients are looking for in Google? What they are looking for is adapted to your specialization? How can I get them to my therapy?
Through the niches and micro-niches, you will be able to write informative content on your website that generates trust and therefore achieve the main objective which is the reservation of remote therapy.
In this guide, I will explain how SEO works and how it is an advantageous tool for Psychologists.
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Traditional Psychology vs Marketing Psychology
Previously, a professional practicing Psychology had a completely different mechanism than what we currently call Marketing Psychology.
When a psychologist graduated, it was only necessary to have a physical office and good references among his close ones who could verbalize that he was a good therapist.
Psychoeducation did not exist, much less the means for it to have a place. So what that future patient could do was ask and through the experience of another to be able to make an appointment with this professional.
Sounds easy at first, right? We did not go so far as to say that it was an easier process to attract clients, but with the advent of the internet, the means to generate trust and credibility in the environment have changed the ways.
What is SEO?
Search Engine Optimization does it sound complex to you at first? We simplify you so that you can understand in a simple way how this tool works.
The main idea is to generate organic traffic through search engines like Google, which can be shown to a user who performs a certain search. For instance:
How do you get there? Your blog is oriented towards certain keywords that artificial intelligence captures and indexes in Google.
For content to be indexed successfully, there are about 200 factors that are used. Some of the ones we can mention are:
- If the content written on the page is really trustworthy
- Internal and external links used in the texts
- Make it quality content, persuasive, not very repetitive or flat for the reader.
- Frequency of visit.
- Criteria in the Yoast of your WordPress.
For these reasons, it is important to do a keyword search that your future patients use and thus create nutritious content.
How to use SEO for Psychologists?
If we follow the thread of the previous title, we understand that the keywords are those that users use to find specific content or that are close to it.
So your goal is to inquire what is my patient primarily looking for? What theme is most important to them? Does it match my specialty?
Let’s see how it happens:
1. Take a keyword assessment
You need to understand what searches users are doing and the level of competition a keyword has. For example, if the biggest search is “psychologist in California” you have to evaluate how much competition you have.
Since if there are many blog addressing this word, it will take a long time for you to rank your website through that keyword.
One method that you can approach is to choose words that have a lower density of competition, this happens with long tails.
Long tails are often found at the bottom of the page on Google. These help you determine more accurately what your potential patients are looking for.
Once you have finished doing good research (keyword search), make a list of your keywords to rank and get to work with writing the content.
2. Define the theme of your website
Just as from the University they have taught you that it is very important to go from the macro to the micro, the same happens in digital media, you must specialize.
Especially if you find yourself starting through SEO strategies. Since you have done an evaluation of the keywords, you ask yourself, do these words match my specialty? If the answer is yes, it is time to put together a content outline and start talking about it.
Keep in mind that it is important to let readers know:
- To what audience is your content directed: Childhood, Adolescent, Adult, Late Adult.
- The region in which you are and if you have an online mode.
Just as you are going to define the theme in terms of the content of your website, it is essential to choose a good design for your website. This allows professionals to have a professional, fast, readable and essential website for SEO. Without a professional website, positioning is more difficult.
We have web designs adapted to each professional. Contact Me: [email protected]
3. Start writing
There are many SEO criteria when it comes to writing quality content that positions through keywords.
Although it is an arduous job that requires experience and dedication, we will mention some techniques that you can use at the beginning of this path:
- Write a title no longer than 60 letters and that it contains the keyword.
- Write a meta description that guides Google towards how to index your web page.
- Each heading or subtitle should be approximately 300 words long.
- The length of a text currently has no relevance, the only thing that matters to Google is that your content is really nutritious.
- Use an intuitive, familiar, or persuasive tone. Imagine that you find yourself giving a talk or conversing with another person in a natural way. Google doesn’t like plain text that becomes boring.
- Add ALT-tagged images and videos in your writing.
4. Earn Authorship
Let’s go with an example of authority in real life. When psychology is practiced in the face-to-face professional field, authority is taken into account when it is cited countless times in other projects.
And this is not enough, the people who cite your content must be just as professional and credible as the person who is quoting. This is the only way to gain authority.
How does Google measure the level of authority on your website? It happens in a similar way:
- What pages are using you as a reference in links.
- That the pages that link to you have been confirmed their authorship and credibility.
Now the following unknown may be occurring in you: How can I get people to use my website as a reference?
There are agencies that offer a Link building service, but you must be careful in which hands you put your website, because if they link to pages that do not have authorship, Google may end up penalizing yours.
Write on another blog as a guest
There are blogs that have the modality of inviting a mental health professional who can debate a topic to finish. Or you can also try with a colleague who has a website and thus exchange content.
5. Create real reviews
One of the ways to get reviews is through the questions in your content. Leave an opinion space on your users, in this way they will be able to give a comment.
In some cases, they can even be nutritious to generate changes in the strategies that you are using, in other cases to confirm that you are reaching more and more users who are finding an answer.
And finally, the loyalty of a future patient who has felt empathic or understood through your writing and content as a professional.
6. Be honest and transparent with your content
I think it is no longer a secret that to rank you must create quality content, and if you want your website to be renowned you must bet on honesty.
It makes no sense to start the easy way, in the same way Google’s artificial intelligence ends up capturing that your content is duplicated and as a punishment, you will have a good penalty.
So if you want to grow as a professional, the best thing is that you can add quality content that stands out from other users.
7. Continuously evaluate your competition: What do they have in the top positions that I don’t have yet?
One of the ways you can get to know Google is by continually evaluating the first three positions, and see what they have to offer that you are not contributing.
Let’s go back to the example of the keyword “anxiety.” When you put it in the Google search engine, it carefully analyzes what those web pages have contributed in relation to the keyword.
What makes them in that position? Learn from the best and don’t stop perfecting.
We have more than 5 years helping professionals create web content with criteria that Google likes. Do you want to make yourself known to thousands of people online? Get in touch with us and tell us about your project to help you with our services.